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Publishers continue to crank
out new diet books at a rapid pace. Will you get your
diet advice and tips from a new
diet book hot off the presses,
or one of the "classic" diet
bestsellers? Read the reviews
below. BestDietForMe
analysts will help you sort it
out.
There's the Dr. Atkins diet
book, the South Beach Diet book
(and South Beach Diet cook
book), The Zone diet book, or
you can buy a diet cook book
from Weight Watchers, or read
some of the newer fad diet books
such as: The 3 Hour Diet, the
Curves diet, the Mediterranean
diet book, the sex diet book,
Volumetrics, and more.
Many popular weight loss
programs start out as a diet
book first. If they catch on,
they create a website and a
full-blown diet plan. Some are
related to specific medical
condition or body part--a
diabetes diet book, a gi diet
book (glycemic index), the blood
type diet, etc. Take your pick.
BestDietForMe analysts
will continually add to the list
below, as new diet books are
released. So, check back with
us. The list below is by no
means all-inclusive. Click the
links below to get to the review
for each diet book.
C
onsumer
Reports Rates The Diets, and
Diet Books...
According to the June 2007 issue
of Consumer Reports,
Volumetrics is
the most carefully researched
diet plan, and The Best
Life Diet is the best
diet book.
To rate the diet books, newer
diets that, according to CR
"have not been put to the test
of a large clinical trial", the
magazine's staff applied their
own criteria and sought input
from a panel of nutrition
experts. Among other tings, CR
staff considered a weeks' menus
from the book or website, and
how well the diets conformed to
the 2005 U.S. dietary
guidelines.
After The Best Life Diet,
CR rated 3 books as coming in
very close seconds: Eat,
Drink, & Weigh Less (by
Mollie Katzen and Walter Willet,
MD), You On A Diet
(by Michael Roizen, MD and
Mehmet C. Oz, MD), and The
Abs Diet (by David
Zinczenko and Ted Spiker).
The following were ranked LAST
among the diet books: The
South Beach Diet, The Sonoma
Diet, and
Ultra-Metabolism. Of
course, the authors disputed
CR's ratings if they were not
favorable.
New Diet Books
Next
>>
The Abs Diet (David Zinczenko)
The Weight-Loss Cure "They" Don't Want You To Know About
(Kevin
Trudeau)
Fiber 35 Diet
(Brenda Watson)
You On A Diet (Michael R. Roizen, Mehmet
Oz, MDs)
The
Best Life Diet (Bob Greene)
3 Hour Diet (Jorge Cruise)
Body
Intelligence
(Edward Abramson, PhD)
Dieting For Dummies (Jane
Kirby, RD, & The American Dietetic
Assn.)
Curves: Permanent Results
Without Permanent Dieting (Gary Heavin &
Carol Colman)
Eat Carbs, Lose Weight (Denise
Austin)
Flavor Point
Diet
(David L.
Katz, M.D.)
French Women Don't Get Fat (Mireille
Guilano)
The Perricone Weight Loss Diet
(Nicholas Perricone, M.D.)
The Good Mood Diet
(Susan Kleiner, PhD with Bob
Condor)
The South Beach Diet Parties
And Holidays Cookbook
Ultra Metabolism
(Mark Hyman, M.D.)
Volumetrics
(Dr. Barbara
Rolls)
Recent
Diet Books (Less than 3 years
old)
The Rosedale Diet
(Ron
Rosedale, M.D. and Carol
Colman)
The South Beach Diet (Dr.
Arthur Agatston)
The Zone (Dr. Barry Sears)
The
Ultimate Weight Loss Solution
(Dr. Phil McGraw)
Classic Diet
Books (More than 3 years old)
What Makes Diet Books
Bestsellers?
Diet books sell very well in America. There are more than 1,600 diet books
for sale on Amazon.com. Historically, sales can be staggering--over 15 million
in all editions for The Complete Scarsdale Medical Diet and over 3
million for Jane Fonda's workout books. Other popular titles have included: the
Beverly Hills Diet, The Rotation Diet (over 800,000 copies),
Elizabeth Taylor's Elizabeth Takes Off, The 8-Week Cholesterol Cure
(by medical writer Robert E. Kowalski-382,000 copies), Eat To Win (Robert
Haas), and others.
According to leading literary agents, the diet has to be unique, or the
author's personality has to be. People have to believe in the diet or believe in
the author when that person is on TV or radio. Celebrity authors, trusted by the
public, can often be successful. If it's a celebrity who has gained and then
lost weight in full public view, like Elizabeth Taylor, it becomes an
inspiration for the average person. It also helps if the author has an existing
following. It is also essential that the diet "work", meaning that it must help
a person lose some weight rapidly.
Public relations agents say that: "When it comes to the quick-fix books, if
people don't lose a few pounds right away, they won't recommend the book to
their friends."
Publishers must be careful with
diet books, and take a hard look at the author's credentials. They ask around in
the medical community, among other checks. Publishers and agents know that the
"flash" and hype are everything, yet they want solid information in the books.
Many of today's popular diet books fall into a "middle ground"--they are not
dangerous, but they're just not as good as they should be. The problem is that
the word "diet" means one thing to the public and another to nutritionists.
Evaluating a diet book involves checking the number of calories it allows,
making sure it won't put a person into nutritional deficiency, and seeing that
it includes behavior modification and exercise. But, will a book that meets such
criteria sell? Too often, publishers go with the potential quick weight-loss
blockbusters, despite their failings. The fact is, quick weight loss and good
nutrition are mutually exclusive.
What Do
Consumers Want in a Diet Book?
Today, it’s not enough to simply publish a diet book.
Today’s dieting consumers expect a supporting website as well, one that goes
beyond the book and offers a wide variety of interactive tools such as
online menu planners, weight tracking tools, chat rooms, bulletin boards and
more to help support their weight loss efforts. These websites also help
promote the books. In fact, that’s what is being done. The South Beach
Diet
has a website, as does 8 Weeks to Optimum Health (Dr.
Andrew Weil), Protein Power
(Dr. Eades), and The Zone.
One major difference between today and the fad-driven 1970-1980s is that
weight loss mavens today must boast high credential resumes to attract a smarter
readership.
There is an emerging and growing market for sound, authoritative advice on
diet and nutrition, with an increased interest in responsible health books, as
opposed to "quack" books.
A second generation of diet books and authors are using cutting-edge
scientific and biological principles to help people control basic things that
happen to their bodies. These second-generation diet books, say agents, "have to
meld the psychological and the physiological in interesting ways."
Finally, there are the Weight Watchers cookbooks with recipes based on their
weight loss plan. These books have been published for the past 15 years or so by
New American Library, and many have over 1 million copies in print. Weight
Watchers feels that most gimmick diets tend to be boring, with a limited range
of permitted foods. The company also has a captive market through their huge
network of meetings and workshops across the country, where these diet books are
recommended. By contrast, authors of best-selling diet books often have limited
success when they follow up with cookbooks based on their diets.
Diet Books - Nature of the Market
"There will always be major
market interest in diet books.
They’re always at the top of the
health related bestseller
lists", say editors.
BestDietForMe.com feels that today there will be at least
one diet bestseller per year
that sells 3-6 million copies.
We can usually add to that
probably another 10 titles by
various authors (physicians,
infomercial celebrities, models,
TV personalities, commercial
weight loss company founders,
etc.) that sell 70,000 copies
each. In addition, there are
some "staple" books such as
Weight Watchers cookbooks, that
always sell well.
In 2001, we thought that the diet book market was moving away from
celebrity or fad diets. However, 2003 proved that rationale wrong.
We had two major diet blockbusters on the bestseller list:
The South Beach Diet,
and Dr. Phil McGraw’s Ultimate Weight Loss Solution.
A Sampling of The Best Selling Diet Books in History
Following is a list of some
of the more successful "classic"
diet books in past years, with
their retail price, authors, and
year of 1st printing, when
available....
Dr.
Atkins' Diet Revolution
The 8-Week Cholesterol Cure-Robert E. Kowalski ($17.95 hardcover) 1986
The Beverly Hills Diet-Judy Mazel ($3.95 paperback), 1981
Jane Fonda's New Workout & Weight Loss Program ($10.95 softcover),
1986 (paperback also)
Elizabeth Takes Off-Elizabeth Taylor ($7.95 softcover), 1988
Better Homes & Gardens-The Dieter's Cookbook ($24.95 hardcover), 1982
The American Heart Association Cookbook ($4.95 paperback-1980, 17.95
hardcover-1973)
Weight Watchers Quick Success Program Cookbook ($18.95 hardcover-Jan.
1989)
Weight Watchers Quick Start Plus Cookbook 1987
Weight Watchers Party & Holiday Cookbook ($9.95 softcover-1981)
Weight Watchers Fast & Fabulous Cookbook, 126,195 sold in 1986
The Setpoint Diet-Dr. Gilbert Leveille ($3.95 paperback-1985, General
Foods)
The Weighting Game-Lawrence E. Lamb ($15.95 hardcover)
The Pritikin Program For Diet & Exercise-Nathan Pritikin ($5.50
paperback) 1979
The Yo-Yo Syndrome Diet-Doreen L. Virtue ($16.95 hardcover)
The 35 Plus Diet For Women-Jean Perry Spodnick ($4.50 paperback)
Diets Don't Work-Robert Schwartz ($9.95) NY Times bestseller
The Diet-Type Weight Loss Program-Ronald Hoffman ($17.95 hardcover)
The Rotation Diet-Martin Katahn (paperback)
Eat To Win-Robert Haas (paperback)
The Complete Scarsdale Medical Diet-Herman Tarnower
The L.A. Diet: The Eating Plan That Raises Your Metabolism to Lose Fat
Forever ($17.95 cloth)-James J. Kenney
The Thin Plan-Michael LeBow 1987
The Underburner's Diet ($4.50 paperback) 1987
The Staying Thin Cookbook-Nautilus Books ($16.95), 1987
Weight Watchers Favorite Recipes ($13.95 cloth) 1987
The Six Week Muscle-Fat Makeover-Ellington Darden ($17.95 cloth)
1987
Reset Your Appestat: A Successful Program For Achieving Permanent
Weight Control Without Rigid Diets or Strenuous Exercise ($12.95)
1988
The Doctor's Diet-Type Weight-Loss Program-Dr. Ronald L. Hoffman
($17.95) 1988
The MiniMax Diet and Nutrition Program: Maximum Nutrition with Minimum
Calories - David A. Phillips ($8.95 paperback) 1988