5 Squares
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5 Squares
Company Address
5 Squares, Inc.
106 Centre Ave.
New Rochelle, NY 10801
(1-866-593-2665)
Website: www.5squares.com
Summary
This daily gourmet meal delivery company has
been in business for 8 years and its program
is based on a 40/30/30 plan (protein/carbs/fat).
It is a wheat and sugar-free plan and there
are no desserts.
Meals are delivered fresh daily. The plan is
based on eating 5 small meals a day--3 meals
and 2 "snacks".
In the New York area, the company delivers
to Westchester, Manhattan, the Bronx,
and in Connecticut to Fairfield County. The
company has a sister company in South
Florida, Diet At Your Doorstep.
Monica Lynn, Founder and CEO, is a Certified
Nutritional Consultant and the author of
5 Square Low-Carb Meals: the 20-Day Makeover
Plan. She has been quoted in major
publications such as: The New York Times,
Glamour, Vogue, and Marie Claire. She is
currently working on a television show. Ms.
Lynn is the main nutritional consultant. The
company does not employ any counselors.
5 Squares estimates that their clients are
divided about 50/50% male/female. Many are
executives, entertainers and Type II
diabetics. Some clients stay on the plan for
years but most average about 8 weeks.
The company has 13 employees and doesn't
really advertise, getting its customers
mainly via word of mouth. Clients are evenly
split between those looking for weight loss
versus those seeking healthy gourmet food.
How
The Service Works
5 Squares is a healthy eating program that eliminates empty calories
hidden in foods such as wheat and sugar. It is used not only for
weight loss, but for building lean muscle mass and for increasing
performance by professional athletes and fitness competitors.
The gourmet cuisine is made up of three categories: proteins,
starches (starchy carbohydrates), and vegetables. The average daily
intake is approximately 1100-1400 calories. The plan eliminates
refined sugars and wheat and stays away from dairy.
The program can be followed anywhere from 3 to 7 days per week.
Kosher plans are available as is an organic plan. Accommodations can
be made for people that want to omit certain foods.
One can expect to lose the most amount of weight in the first week.
98% of that is "water weight". A healthy weight loss should be
expected (approximately 1.5 - 3 pounds per week).
The Cost
Prices
are as follows:
Meals
for the regular subscription cost $41
per day and you can purchase a 3-7 day
plan that fits your lifestyle.
The
trial subscription allows you to try out
5 Squares for 5 days. Meals cost $50 per
day. If you decide you like it then you
can purchase a regular subscription.
About 80% of customers use the plan
Monday to Friday, so at 5 days per week,
this would come to a little over $200
per week or $820 per month. However, if
you do use the service all seven days of
the week, it could cost as much as
$1,230 per month. Prices do
include shipping. There is a $1 per day
surcharge when gas prices go over $3.00
per gallon.