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Company Address
10950 Sherman Way
Suite 140
Burbank, CA 91505 (818-847-1888)
Website:
www.freshdining.com
Company Summary
This firm
delivers only to LA, Orange County, Ventura County, CA.
Fresh Dining claims to be the most exclusive fresh food delivery service in
Los Angeles and Orange County. “Our diets are designed by some
of LA’s finest chefs and cooked fresh in our cooking facilities.”
This
is a 2-year old company headed by Ms. Rossano, who had a 5-year track record
running a Zone Diet program in the Northeast. The company airs commercials
on local cable TV. It also does direct mail and public relations, but does
not use Internet ads. The company is backed by a group of investors and
often requires Board approval before making any major moves.
The
company now has 500 clients per day, versus only 40 per day a year ago, and
the company is performing research to find out what’s involved in
expanding to nationwide delivery. 85% of the firm’s clients are using
this service for weight loss and 15% to eat healthy. Customers are 60-70%
female.
Most
clients usually stay on the plan 60 days. They go on and off the program and
will usually try other home delivery services as well.
How
The Program Works
Says
the firm: “Our service is a unique, healthy and convenient dining
experience. Whether you are interested in rapid weight loss or just losing
weight gradually Fresh can personalize a program for you to help accomplish
your goals in a simple and healthy way. Fresh also offers an exercise
component not offered with any other delivery service because it is a
positive addition to complete a well-rounded healthy lifestyle.”
The company offers personal training, diet specific gourmet meals,
and one on one personal Fresh consultants that will be there to assist you
with reaching and maintaining your goals. Counselors are supervised and
trained by a nutritionist.
Pricing
Standard 14-day: $46.95/day
31-day: $44.95/day ($1,395/moth)
90-day: $39.95/day
Organic food 14-day: $56.95/day
31-day: $54.95/day
90-day: $53.95/day
Special discounts may be offered during the holidays.
Meal
Preferences
(Allergies & Food
Dislikes)
The program pricing above allows you to make up to 3 changes to the menu to
accommodate food allergies and dislikes to certain foods and/or ingredients.
If you have four or more, then $5.00 per day will be added to your
program cost. This is necessary to accommodate your special needs.
Nutrition Counseling
FRESH offers one-on-one nutritional counseling and support. Weight
loss goals are simply easier to accomplish when you have someone to turn to
for advice. Company counselors are trained in all aspects of nutrition and
health and are just a phone call or e-mail away.
Fitness Trainers
FRESH has a network of top fitness trainers available to work with
you. This combination of nutrition and fitness enables you to reach your
goals quickly and maintain a healthy lifestyle. Whether you are a gym
regular or haven’t worked out in a while, company trainers help you get on
the right track with a personalized program that fits your needs and
abilities.