HMR At Home

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Company Address

59 Temple Place

Suite 704

Boston, MA 02111    (800-418-1367)

 

Website: www.hmrathome.com

               www.hmrprogram.com

 

 

Company Summary

HMR has a long track record as a medically supervised weight loss program run via clinics, hospitals and doctors nationwide. They are known for their excellent and in-depth training of providers. In recent years, like many other medical programs (Medifast, for example), the company branched out to offer their meal replacements direct to the consumer, creating a mail order catalog as well

HMR At Home© “Healthy Solutions” is Health Management Resources’ direct to consumer healthy weight loss program. It involves no visits to health clinics. One simply enrolls in the program with a convenient provider, purchases vacuum sealed microwavable (not frozen) meal replacement shakes, entrees and soup mixes online, and has them delivered to their door (nationwide in the US), then follow the program for eating and exercise. A new product coming out soon is a multi-grain hot cereal that’s interchangeable with the shakes.

HMR has built a reputation over 20 years for providing high quality patient care along with weight loss results. Studies have shown that meal replacements such as HMR provides (shakes and entrees) are an effective tool for weight loss and ongoing weight maintenance.

The company began selling direct to consumer via its printed catalog about four years ago. Next, the firm began offering weight loss phone counseling support ($79 for 6 weeks of service), about 2.5 years ago. Most recently, it started offering the home delivery of food products only.

More than 70% of clients are female, around age 44. The demographic of the At Home customer is very similar to the in-clinic HMR medically supervised program.

HMR will be focusing on serving the corporate market more, leveraging their existing relationships with hundreds of hospitals.

HMR management was surprised at the average weight of their typical At Home client—220 lbs. Mr. Stifler thinks that specialized markets will grow for people with specific conditions, such as diabetics, children and adolescents, the elderly, etc. In fact, the company will be testing a program for adolescents in 2007.

HMR  thinks that the “healthy eating/gourmet food” segment of the market is small, as compared with the weight loss-focused client. The daily fresh food delivery services are serving local markets such as NYC and LA and HMR predicts that many of them will go out of business. You need a large number of customers to make this a viable long-term business model.

How The Program Works

The HMR At Home program follows the same approach as HMR's clinics nationwide. Participants maintain a structured diet, keep records and share them with their weight loss coach on a weekly "accountability" call, as well as taking part in a weekly 45-minute facilitated conference/ coaching call for dieting support for the coming week.

Consumers have two choices to purchase:

1)    food products and program materials only, no phone support

2)    foods, program materials, and phone support (weekly group calls).

Most people choose the food and program materials only, without the phone support.

The company’s shakes, soups, and entrees range from 100-270 calories per serving, and can be combined with favorite fruits and vegetables for hearty meals. The plan provides a minimum of 1200 calories per day, ensuring complete nutrition and including essential protein, vitamins and minerals.

The initial 6-week “strong start” program is followed by additional 4-week cycles as required for continued weight loss, then a minimum of three months of weight maintenance. Average weight loss of over 23 pounds or around 10% of initial body weight, can be expected in about weeks.

The daily eating plan comprises 3 shakes, 2 entrees, 5 servings of fruits & vegetables, 8 glasses of water plus snack bars.

The company claims an average weight loss of 28.2 lbs. on the At Home program, data that is documented and published.

 Pricing

Supplies can be purchased separately, and/or use the 3-week Quick Start program. This contains 3 shakes and 2 entrees (standard or lactose-free) per day for 21 days, plus diet support material including an eating plan--at a cost of around $280 including shipping.

A free recipe booklet is included with the first order. Daily fruit and vegetable requirements for 5 servings are your responsibility, so add this cost to the average $13.35 per day for the Quick Start program.

The Healthy Solutions program costs $94/week for the food (shakes, bars, entrees) plus $12/week for the phone support - conference call – or a total of $106/week.

 A 2-week Healthy Shakes diet kit, no entrees included, is available for $90 ($100 for lactose-free), providing 54 shakes mixes or about 4 per day (costing roughly $6.65 a day).