Headquarters
Contours Express
156 Imperial Way
Nicholasville, KY 40356
(877-227-2282)
www.contoursexpress.com
Contours Express, like Curves, is a women-only fitness club franchise that
offers an express exercise concept for busy women. With 661 centers now
operating in 20 countries, it is #2 in size but still much smaller than Curves
and management claims to want to grow but has no aspiration to be as large as
Curves. They prefer a smaller and more personalized operation.
The Contours Express franchise was started in 1998 by Nicholasville, KY native
Daren Carter, who had previously owned co-ed gyms in the area. The private
equity firm Pilot Group acquired 65% of the chain in June 2005.
Contours has vendor partnerships covering 15-20 supplemental services ranging
from dry saunas to a line of vitamin supplements. Their availability will vary
by location.
The Program
This program is centered around a 29-minute workout (vs. Curves 30 min.), using
a circuit routine alternating between aerobic and weight resistance stations.
The main difference between Contours and Curves is that Contours uses machines
with weight stacks instead of hydraulic equipment used by other gyms. All
machines are specifically designed for a woman's body. They claim that you
"plateau" when you use hydraulic equipment and that weight-bearing equipment is
superior.
Contours claims that its experienced staff receives continual training in all
areas of exercise physiology, and sound principles of health, fitness and weight
loss.
You can receive individual instruction from their certified trainers, in areas
such as: Pilates and yoga stretches, proper breathing, posture, and stability
ball exercises.
There is a seniors program as well. Contours will customize a program for
your needs, based on your age and specific goals--whether it's losing weight,
improving balance and agility, increasing endurance and flexibility, or
rebuilding bone density lost to osteoporosis.
Teen program... Eligible daughters (ages 13-18) are included with your
membership free of charge. Healthy nutrition programs are also available.
Cost
The Contours Express clubs generally charge $35 per month, with a $10 enrollment
fee and the first month free. Supplements, if offered by your local franchise,
are extra.