According to the
company: "RETROFIT provides a new approach to weight loss that is
designed to deliver lasting results. The company combines the power
of wireless client tracking with the expertise of a
multi-disciplinary expert team in an innovative year-long program.
Each client is assigned their own registered dietitian, exercise
physiologist, and behavior coach to help clients lose 10 or 15% of
their body weight and then achieve sustained weight stability before
graduating from the program."
RETROFIT was founded
with the simple mission to help people lose at least 10% of their
body weight and keep it off over one year. RETROFIT arms its clients
with wireless data collection devices to ensure accountability, as
well as a personal team of wellness experts to design a tailor-made
plan for weight management.
The company has put together an
impressive team of experts, including obesity expert James Hill, Robert Kushner,
MD (creator of the Personality Type Diet), and the former Marketing Director of
eDiets, Kim Evenson.
Read the complete press release here:
http://www.retrofitme.com/press
The Program
The plan is based on regular food. Private online video
conferencing with your wellness expert team each week during your weight loss
phase gives you both expert support and accountability, without the hassle of
commuting.
You get a detailed personal data
profile, created from the initial client
intake questionnaire to the daily
readings from wireless devices.
A tiny wireless activity tracker clips on a waistband, pocket, or even an
undergarment to discreetly monitor your activity by day and sleep by night.
Clients and expert wellness teams get real-time feedback, to address
disappointing results quickly and encourage healthy lifestyle changes long term.
You get your own program advisor whose primary concern is your satisfaction
from the first day of weight loss through long-term weight stability.
Cost
Basic 1-YEAR PLAN: $2,995
Advanced 1-YEAR PLAN: $3,995
Commentary
The big questions is whether in
these hard economic times, dieters will want to pay $2,995 (basic plan) or
$3,995 (advance plan), and whether clients will be able to commit to a year-long
program (since the typical dieter makes 4-5 weight loss attempts per year, with
different programs). And, will client be satisfied with losing 10% of their
weight? Time will tell.