Lose Pounds With A Mobile Phone?

Sensei has announced that Humana, one of the nation's largest health benefits companies, will now offer its 22,000 associates nationwide Sensei's next generation approach to health and weight loss. The program will be offered at a discount rate to encourage enrollment.

Humana associates, family and friends can sign up for Sensei for Weight Loss.  

Sensei was launched in November 2007 and provides a Web and mobile 2.0 experience by transforming a mobile phone and PC into a "personal digital coach."

According to the company, "Sensei is like having your own nutritionist and health coach at your fingertips, delivering customized meal plans, weekly shopping lists, goal tracking and motivational support to a user's mobile phone display or personal Web page", the company explains.

Sensei currently supports select phone models on the Sprint and AT&T mobile phone networks. Service for the Blackberry devices is expected to be available in February 2008.

Dr. Robert Schwarzberg, Sensei president and CEO, says "We hope that in Humana taking action to provide Sensei to its thousands of employees and families nationwide, it will be viewed as a "call to action" by similar large corporations".

The company claims that, based on the science of behavioral informatics, Sensei for Weight Loss empowers and educates users to develop healthy eating habits. Unlike the rigid and laborious "calorie counting" techniques of conventional weight loss tools, the Sensei program is built around the individual preferences, needs and daily lifestyle of the user. Sensei says its psychologists, physicians, nutritionists and engineers spent two years developing this approach to weight management.