Best of all, unlike rented mailing lists, you can market to these leads as many times as you want! You own them—not rent them.

How The Service Works…

Over the past two years, Marketdata Enterprises, Inc., the leading business analyst of the weight loss industry in the United States since 1989, has been developing and refining a new website for dieters. It is named: BestDietForMe.com.

Visitors to BestDietForMe.com fill out a comprehensive survey that probes their needs and preferences in areas such as: budget, food preferences, nutrition, medical conditions, special needs, exercise habits, and their need for psychological support. Once finished, they find out how many of 61 top diet programs match their needs. Upon completion of the survey, they are displayed a group of names of the diet programs (i.e. LA Weight Loss, Jenny Craig, etc.) that best match their needs. They also get a link to a 3-7 page in-depth report on each of those programs, instantly displayed on their PC screen, for viewing, printing or download. All at NO COST to the visitor.

The site’s online survey was developed by a nationally known Registered Dietitian (and author/consultant) and a PhD Psychologist—both with decades of experience counseling clients about weight loss.

Visit our website, take the survey yourself (free) and learn more about the service.  

Who Can Use These Leads?

These leads can augment your other marketing efforts. Test our leads against ones you are now producing from other methods. See for yourself.

BestDietForMe.com leads can be used by Business Development/Marketing Managers at…

-       commercial weight loss centers

-       medical weight loss centers

-       health clubs

-       hospitals & clinics with weight loss programs

-       registered dietitians & nutritionists

-       low-carb food manufacturers

-       diet websites

-       exercise equipment and audiotape manufacturers, personal trainers

-       residential facilities and weight loss “spas”

-       companies selling OTC appetite suppressants, dietary supplements

-       diet book publishers

-       diet infomercial producers

-       nutrition software companies

-       bariatric surgery “liaison” organizations that counsel patients and arrange their

insurance prior to and after surgery (i.e. CORI Centers, The Wish Center, etc.)

Who Can’t Buy Our Sales Leads?

It is an ethical violation and misdemeanor in most states for some companies and medical professionals to buy specific client sales leads, due to the Medical Practice Act. These include:

-       physicians

-       Bariatricians

-       Bariatric surgeons

-       Pharmaceutical companies

(Check the regulations in your state, as there are several exceptions).

However, the above  ARE allowed to place PAY PER CLICK ADS on websites like ours, and they can purchase MARKET RESEARCH reports based on an analysis of our website’s visitors (2nd Quarter 2005 report now available—contact us for details, sample data).

How Much Do Leads Cost?

Only 15 cents per lead for dieter leads and 30 cents per lead for targeted leads that have indicated a specific interest in Diet Food Delivery or Weight Loss Surgery…  minimum order $500

Compare the perception—clicking on something they know is an ad (yours) versus getting a FREE analysis of their needs (by an organization that’s NOT a diet company). That’s a major difference.

High Volume Discounts for large orders only.

Ongoing Fresh Leads Program—companies interested in daily or weekly downloads of 1,000 leads per week can benefit from our fresh lead delivery program.

Sample Return on Investment:

How much is your typical customer worth? (It’s usually $500-1,500 for a commercial weight loss center, $2-3,000+ for a medical fasting program, $800 for an RD, $500+ for a health club, etc.). Let’s say you buy 100 of our leads at $0.99 each. Your cost is $99. Let’s say you convert 5% to paying customers. If your average customer is worth $500, and you convert 5 out of 100 leads into customers, you’ve generated $2,500 in revenues. Your cost to acquire these customers is $19.80 each.

Question: Would you spend $19.80 to produce $500 in revenue, or $99 to produce $2,500?  We think the answer is obvious. Suppose your average customer is worth $2,000? Again, would you spend $19.80 to produce $2,000?

BestDietForMe.com Traffic Statistics… 

Our site’s visitors are REALLY motivated!

·         63% are NEW visitors and 37% are RETURNING visitors. The high rate of return visitors indicates high interest. If people don’t finish the survey the first time, they DO come back later, or to read free content on other parts of the website.

·         The average person visiting our site spends 9 minutes there--an eternity for the Internet. (Many spend 15-20 min. or more).

·         83% of visitors who take our survey want to begin a weight loss program immediately.

Demographic Profile of BestDietForMe.com Visitors

• Over 2000 pages of content with over 100,000 page views per day

• 36% have at least one of 32 medical conditions

• 37.5% have food allergies or require a special diet

• 4.8% interested in weight loss surgery

• 5.7% interested in diet food home delivery

• 17.5% prefer a diet based on company diet food or meal replacements

• 47.4%  have used a commercial weight loss center plan

• 40.3%  have used a health club to lose weight

• 19.8%  have used a diet program advertised via infomercials

• 32%     have used low-carb foods or low-cal foods & beverages

• 82.5%   are ready to begin a diet program immediately

• 49-70%  need a diet plan that provides psychological support

Gender

 

Male	10.8
Female	89.2

 

Age

 

18-25 yrs.	25.4
26-35	26.3
36-45	23.6
46-55	16.9
55+	7.1

 

BMI (body mass index)

 

18.5 – 24.9 (normal weight)	18.9
25.0 – 29.9 (overweight)	28.7
30.0 – 34.9 (obese, class I)	24.4
35.0 – 39.9 (obese, class II)	14.4
40.0+ (obese class III)	13.5

 

Medical Condition Present

High blood pressure	11.5
Migraines	6.5
Frequent headaches	4.8
Asthma	6.1
Diabetes	3.3
Thyroid disease	5.5

(Note: approx. 25 other conditions available, partial list above)

Special Foods Needs

Special Foods Needs or Food Allergies

41.9

 

Preferred Location of Diet Program

Home, online, telephone, use celebrity diet book (do it yourself plan)	71.3
Weight loss center	20.3
Health club	4.1

 

Type of Food Plan Desired

Regular grocery store foods	56.6
Pre-packaged or diet company food	12.5
Meal replacements	4.2
No preference	25.1

 

 

 

Questions?   Contact:

 

John LaRosa, Research Director  

          

Marketdata Enterprises, Inc. / BestDietForMe.com

8903 Regents Park Drive, Suite 120                  

Tampa, FL  33647            phone: 813-907-9090          Fax: 813-907-3606

 

Email: marketdataent@yahoo.com