(Susan Burke March, RD & John
S. LaRosa, MBA)
John LaRosa, Marketdata's
President and the former VP of
Nutrition for eDiets.com, Susan
Burke March, RD, have teamed up
to co-author a brand new e-book.
The CommonCent$Diet For The Busy
Girl:
Simple Do-it-Yourself Weight
Loss,
is
a plan based on the use of 3
microwave "healthy" frozen
entree meals per day, plus
snacks, salads, etc. This is a
1400 calorie/day plan that is
lower in sodium than the
recommended daily allowance of
2200 mg.
Best of all for the frugal
consumer, this is basically a
ZERO COST, home-based program
that IS sustainable long-term,
using tasty brands such as
Weight Watchers Smart Ones,
Healthy Choice, Lean Cuisine,
Amy's and Kashi. And, frozen
entrees are portable, easily
microwaved at work.
The only cost is $2,99 for the
e-book, plus the cost of food a
person would have to buy
anyway--about $8/day for 3
frozen entrees. The typical
American now spends $12/day on
food eaten at home and away from
home.
The book contains a 14-day
regular and lower sodium meal
plan.
In
addition, purchasers of the
e-book get free access to a
supporting website:
www.TheCommonCentsDiet.com,
which contains, articles,
videos, news, tips for online
dieting, weight tracking tools,
and a Blog by John LaRosa and
Susan Burke March.
Purchase the e-book at
Amazon.com (Kindle
reader)
here:
http://www.amazon.com/dp/B005VSJES0
Purchase the e-book at
Barnes & Noble
(Nook reader) here:
There are
hundreds of weight loss programs
and products to choose from –
each claiming to have “the
secret” to easy and quick weight
loss. Consumers have seen it
all—from the most ridiculous fad
diets to mail order pills and
potions, to infomercials, to
multi-level marking
distributors--you name it.
The authors questioned why many of
these weight loss programs are
so complicated, cumbersome and
expensive, and are not
sustainable over the long term.
Dieters know that, and have
tried dozens of plans and diet
books, each with their own twist
on nutrition and sometimes
improper balance of fat, protein
and carbs.
It
doesn’t have to be this way. How
about a complete diet program
and website support for $2.99?
There IS a simpler and less
expensive “diet” plan or
lifestyle one can choose, as
revealed in The Common
Cent$ Diet.
Frozen
entrees have come a long way
since the TV dinners of the
1960s, but not all are created
equal. The authors based this
plan on “healthy” brands that
are low in sodium yet taste
great and can be prepared in 6
minutes or less. Entrees can
also be easily microwaved at
work. Designed especially for
the working woman.
This
simple 1400 calorie/day plan is
based on the use of regular
grocery store food – healthy and
low-cal, frozen microwavable
entrees such as Weight Watchers,
Lean Cuisine, Healthy Choice,
Kashi and Amy’s. This flexible
plan includes 3 meals a day plus
snacks, different calorie and
sodium levels, and your own
exercise program. The regular
plan contains 1500-2000 mg of
sodium/day and the low-sodium
plan contains 1100-1500 mg –
much lower than the
government-recommended maximum
of 2200 mg/day.
With no
fees required of any kind – ever
– this home-based,
do-it-yourself plan provides a
safe, nutritionally balanced
weight loss plan that one can
use indefinitely, losing 1-2
pounds per week without
starving.
“Common
sense, and common cents! Yes,
besides convenience, and portion
control, a frozen entrée menu
plan means easily budgeting your
diet and having some left over
for treats such as a new pair of
running shoes or a spa visit.”,
according to the authors.
The
Common Cent$ Diet Plan Has NO....
§
Counting daily points or
calories
§
Purchasing expensive “diet
foods” or supplements
§
Traveling to a weight loss
center for meetings
§
Registration fees or contracts
§
Ongoing weekly or monthly fees
§
Injections, prescription drugs,
or diet pills.
Are you the typical dieter? Why our diets fail.
How often we diet. What do
dieters really want?...
·
The real cost of dieting:
program types, commercial
chains, medical programs, diet
websites, health clubs,
celebrity diet books,
residential facilities....
·
Detailed Meal Plans: 14-day meal plan and low-sodium
14-day plan, snacking
strategies using low-cal,
low-sodium frozen microwave
meals by Healthy Choice, Lean
Cuisine, Weight Watchers, Amy’s
and Kashi…
·
The problem with many diet
programs: high
pressure sales, misleading
costs, poor quality counselors…
·
Do-it-yourself pitfalls/dangers: acai berry drinks, meal
replacements, retail diet pills…
·
Making it work
–Why use frozen entrees:
sodium, your BMI (body mass
index), concept of The
Common Cent$ Diet,
snacks, budgeting, smart
couponing, food labels/shopping
guide…
·
Common Cent$ fitness: importance of exercise,
how to get started, home
exercise equipment, gyms and
deals, great exercise videos…
***** Purchase the e-book at
Amazon.com here: ****
http://www.amazon.com/dp/B005VSJES0
The
Common Cent$ Diet For The Busy
Girl: Simple Do-it-Yourself
Weight Loss,
published in October 2011, is an
e-book that costs only $2.99 and
is available for purchase in the
Kindle format at Amazon.com and
soon also in Nook format at
Barnes & Noble.com.
About The Authors
John LaRosa, BS, MBA, is the founder and President
of Marketdata Enterprises, a
Tampa, FL market research
publisher and consulting firm
with a specialty tracking the
weight loss market since 1989.
Mr. LaRosa has performed
consulting projects and custom
research for Fortune 500 weight
loss companies, entrepreneurs,
industry analysts, medical and
commercial weight loss chains,
MDs and entrepreneurs. Mr.
LaRosa is the creator of several
weight loss information/review
websites: BestDietForMe.com and
DietBusinessWatch.com.
Susan Burke March, is a Registered
Dietitian, author, consultant
and Certified Diabetes Educator.
She is a committed professional
counselor dedicated to helping
people learn strategies to
improve their health and
accomplish their weight goals.
She had a multi-year tenure as
VP of Nutrition Services and
Chief Nutritionist. Susan is a
registered dietitian (RD) with
the Commission on Dietetic
Registration and a Licensed
Dietitian/Nutritionist (LD/N) in
the state of Florida.