The Problem:  You operate a diet website, or are an ad agency with weight loss clients, and you need to keep up with shifting dieter preferences and trends. However, you don’t have $25,000 per year to spend on this data.

The Solution:  BestDietForMe.com, a website operated by Marketdata Enterprises (the leading analyst of the weight loss market since 1989) provides a real-time data collection vehicle for you to monitor online dieter behavior—nationwide. We get approximately 3,000 visitors EVERY month that fill out an in-depth 50-question, online survey about their weight loss needs.

Metrics Tracked

Each quarterly report will track 75 measures, including the following:

• Gender

• Age (5 categories)

• BMI (body mass index (separately for 5 categories, 18.5-40+)

• Percent opting in for special offers from diet companies

• Percent leaving name and mailing address

• Pregnant or nursing percentage

• Medical conditions, percent indicating at least one

• Their diet budget (separately for 6 categories: under $250 to $3,000+)

• Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro’s office, residential facility, celebrity program)

• Interest in weight loss (bariatric) surgery – percent

• Interest in home delivery of diet food – percent

• Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)

• Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements).

• Percent interested only in diet plans with pre-planned daily menus

• Percent with special food needs, allergies, food sensitivities

• Readiness to begin a diet program (immediately-6 months)

• Previous types of diet plans used (percent by 18 types)

• Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)

• Psychological support needs: percent identified by BestDietForMe.com analysis as needing… emotional eating support, stimulus control, social eating skills support

You Will Also Receive…

• Discussion and analysis of the online dieting market: nature, market size.

• List of the top diet websites.

• Latest Alexa traffic rankings of the top diet websites.

• Forecasts and early identification of key trends.

• Latest results of surveys of online dieters by diet companies and others.

• Overview of the entire U.S. weight loss market and its 9 segments: status reports and 2008 forecasts for... commercial chains, medical programs, diet drugs, weight loss surgeries, RD plans, meal replacements, retail diet pills, mail order and multi-level plans, diet soft drinks, artificial sweeteners, diet/low-car foods. Also included emerging trends and dieter demographics.

Your Benefits

• Ample sample size

• Geographically mixed, United States

• Fresh survey takers daily

• Voluntary surveys by highly motivated and Web-savvy dieters

• Affordable cost

• We do all the data collection and analysis.

• Statistics are supplemented by in-depth analyses and commentary, based on Marketdata’s ongoing research and 16-year knowledge of the weight loss market.

The Cost